Benefit:
    The benefit of strategically managing a target market allows us to use very broad harvests from data records and bring them in and organize them in prospective lists. This gives the company a competitive advantage as it reaches outside its normal advertising and into the realm of prospecting.

Examples:
    Example 1: A mason could probably care less what color the stone is, but it might be a question of a high-end user. The type of market you are targeting can determine the order of priority of the question. This will assist in addressing specific issues in a specific order.

    Design Your approach around your target's needs. Don't talk to masons about fountains and statues, and don't bother a landsacper with surrounds and banding
representing.

Menu List for Target Markets

1. End User – Has the final say: the wife, owner or committee
2. Builder – Budgets and coordinates trades
3. Trades/Mason – A person who installers stone or brick
4. Architect – Creates plans, specifications, and designs for a project
5. Designer – Assists the end user with design decisions
6. Reseller/DIstributor – Purchases goods to sell again, rather than using them